SMS (Short Message Service) available on digital mobile networks allowing text messages of up to 160 characters to be sent and received via the mobile network operator's message center to your mobile phone, or from the Internet, using a so-called "SMS gateway" website like 1message.com. If the phone is powered off or out of range, messages are stored in the network and are delivered at the next opportunity.
Advantages of SMS over other means of communications
Convenience of Communication - By conveying the information via SMS - means that the recipient does not need to answer the call to receive the information, ensuring that they are not disturbed during a meeting or other such engagement.
Enhances Communication Clarity - SMS, being in text format, ensures that the message sent will be clear and concise. Ambiguity can be avoided.
An SMS is Discreet -
Unlike a phone call you do not have to run out of the restaurant where you are eating to field the call, yet you still know when an SMS has arrived. The discreet nature of text messaging ensures you stay in touch with minimal disturbance.
An SMS is personal -
Unlike an e-mail, an SMS is much more likely to be read by a person at any one time, since the majority of people have their mobile phones at arms reach 24 hours a day. Of course the same also applies to a phone call. Global study reveals almost every SMS sent to recipients is read completely irrespective of the source.
Messages are instantly recorded -
Unlike a phone call, an SMS message is automatically stored where it can be re-read. This proves particularly useful in the case of fairly detailed information that might otherwise be forgotten.
SMS messaging is relatively SPAM free -
Unlike e-mail, SMS as it currently stands is relatively SPAM free. Although this may change over the next year or so, at present it is the ideal communication channel to cut through the clutter. As a result, marketing departments worldwide are climbing aboard to try and target their customers in this one-on-one manner that has 'message opening rates' soaring way above any other medium.
Reduces Communication Bills -
An SMS is far cheaper than a phone call or a postal mail yet in most instances you will convey just as much information as you would have if you had called or sent a postal mail.
A Post Card costs - INR 0.50 but the matter has to be hand written.
A Postal Cover costs - INR 5.00 besides the cost of the Stationary (Cover, paper & print.).
A telephone call costs - anywhere between INR 0.40(Local calls) to INR 2.40 (STD Calls) per minute. Plus the Cost of Time & Labour involved especially in situations such as- line busy, network busy, not reachable etc.
How to make use of it...?
If you are still not sure of making use of SMS in your business, Kindly contact our team here and we will be glad to help you.
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